Phishing often involves impersonation of others and leveraging the new identity to trick a victim

• Tricked to revealing sensitive information
• Downloading of malware through attachments
• Increased risks to other attacks such as hacking form malware or identity theft

• Leakage of private and sensitive information online or sold in blackmarkets
• Credit destruction through frauds commited under your identity
• Hijacking, such as ransomware, locked out of important data

• Financial loss in terms of value or investment
• Emotional or mental damage for scams that manipulates feelings